They highlighted Hightouch’s superior product and user experience as delightful and second to none. The advocacy and appreciation we heard from Hightouch customers was exceptionally positive. With Hightouch, businesses can set up performant and continuous syncs in mere minutes. Traditionally, this kind of data connectivity required weeks of engineers’ time to configure, along with continuous maintenance, validation and rebuilding to ensure that these brittle pipelines did not break. There’s no doubt that data-driven insights-such as custom marketing qualified lead (MQL) scores, prospects’ propensity to buy, churn risk and customer lifetime value (LTV)-are far more powerful if they’re accessible via everyday tools like Salesforce, HubSpot, Zendesk, Braze, NetSuite and Slack. Users can use SQL queries, or Hightouch’s no-code visual mapper, to enrich workflows within existing SaaS tools with relevant, actionable data. Their platform enables data teams and business users to access any data residing in an organization’s cloud data warehouse without complex infrastructure or logic. Inspired, they teamed up with Kashish, who had also observed this problem at other technology companies, to found Hightouch. We’re seeing new use cases rapidly emerge as teams realize the power of operationalizing their data to personalize customer interactions and improve internal workflows.Īs early engineers at Segment, Tejas and Josh gained deep understanding of the challenges customers face when trying to empower non-data teams with insights.
For example, sales teams can see predictive scores on their customers’ propensity to buy directly within their CRM, marketers can leverage sophisticated data-driven models for customer segmentation and personalization, and customer success teams can align on “health scores” to address potential issues within their customer base. Hightouch’s Reverse ETL platform knocks down the silo by enabling enterprises to seamlessly sync their data to the various SaaS, marketing, sales and customer success platforms that business teams rely on.
HIGHTOUCH SERIES ICONIQ GROWTH SOFTWARE
While recent innovation in data infrastructure software has empowered organizations to seamlessly collect and analyze their data, there remains a tremendous opportunity to democratize access to data across the company so that it can be operationalized. Organizations everywhere recognize the importance of data to inform decisions, but it’s difficult to turn any data-driven insights into action. We strongly believe that Reverse ETL will serve as a critical component of the modern data stack as organizations seek to democratize their data to business users, and that the Hightouch team, with its depth of expertise and strong customer orientation, is uniquely positioned to build a game-changing product and business in this emerging space! We are excited to partner with co-founders Josh Curl, Kashish Gupta and Tejas Manohar and the amazing team at Hightouch as they help organizations operationalize their valuable data and enable more teams to act on the insights.
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